This simple but powerful icon has become an instantly recognizable symbol of Element’s brand.Įlement offers a wide range of products for both beginner and experienced skaters. The logo was originally designed by the founder Johnny Schillereff, who wanted to send a positive message of respect for the environment. It represents the four symbols of nature – wind, water, fire, and earth. The brand quickly became known for its cutting-edge designs and durable skateboards with quality components, winning numerous awards throughout the years.Įlement now has an extensive range of skateboard and skateboarding accessories that are designed to help skaters reach their full potential.Įlement is popular for its iconic ‘Tree Logo’ which symbolizes its commitment towards nature and sustainability. Keeping his legacy alive, Element is committed to make sustainable products that are built to last, using materials produced from renewable sources. After receiving a positive response, they began to manufacture complete skateboards and other products for skaters. Johnny used his experience and knowledge of skating to create quality decks. The company created a branch in California, which is now the headquarter – managing several branches all over the world. Later, Johnny decided to change the name and re-launched it under the name of “Element”, and focused on only skateboarding (best decision). The company was initially launched under the name of “Underworld Element” in Atlanta to promote urban culture, however, the company couldn’t survive because of continued loss. Are Element Skateboards Good For Beginners?Įlement is an American skateboard company, founded by professional skateboarder Johnny Schillereff in 1992.
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